2009-09-15
Consumers’ purchase intention of global and local brands
Publication
Publication
The influence of lifestyle and geographical descriptors
Additional Metadata | |
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Everdingen, Y.M. van, Raaij, E.M. van | |
hdl.handle.net/2105/24083 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Müller-Wienbergen, K.L. (2009, September 15). Consumers’ purchase intention of global and local brands. International Management CEMS. Retrieved from http://hdl.handle.net/2105/24083
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