Will product/service endorsements through social media play a prominent role in the future of e-commerce?: An investigation into the effects of Facebook endorsements [eWOM volume] on visitors’ online purchase intentions on daily-deal website Groupon.com, and the (potential) moderating effect of the average Yelp rating [eWOM valence]

Landzaat, L H.

Landzaat, L H.

2014-02-28

Will product/service endorsements through social media play a prominent role in the future of e-commerce?

An investigation into the effects of Facebook endorsements [eWOM volume] on visitors’ online purchase intentions on daily-deal website Groupon.com, and the (potential) moderating effect of the average Yelp rating [eWOM valence]

Additional Metadata
Keywords	Word of mouth (WOM), Facebook, Groupon, Endorsement, Yelp, Observational learning
Thesis Advisor	Li, T., Roos, J.M.T.
Persistent URL	hdl.handle.net/2105/24109
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Landzaat, L H. (2014, February 28). Will product/service endorsements through social media play a prominent role in the future of e-commerce?: An investigation into the effects of Facebook endorsements [eWOM volume] on visitors’ online purchase intentions on daily-deal website Groupon.com, and the (potential) moderating effect of the average Yelp rating [eWOM valence]. International Management CEMS. Retrieved from http://hdl.handle.net/2105/24109

Will product/service endorsements through social media play a prominent role in the future of e-commerce?

Publication

Publication

About

Will product/service endorsements through social media play a prominent role in the future of e-commerce?

Publication

Publication

Workflow

Workflow

Add Content