2014-02-28
Will product/service endorsements through social media play a prominent role in the future of e-commerce?
Publication
Publication
An investigation into the effects of Facebook endorsements [eWOM volume] on visitors’ online purchase intentions on daily-deal website Groupon.com, and the (potential) moderating effect of the average Yelp rating [eWOM valence]
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| , , , , , | |
| Li, T., Roos, J.M.T. | |
| hdl.handle.net/2105/24109 | |
| International Management CEMS | |
| Organisation | Rotterdam School of Management |
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Landzaat, L H. (2014, February 28). Will product/service endorsements through social media play a prominent role in the future of e-commerce?. International Management CEMS. Retrieved from http://hdl.handle.net/2105/24109
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