Using social networking and Web 2.0 for CRM to facilitate customer engagement: Social CRM : an explorative study of the fast moving consumer goods and Telco industries

Additional Metadata
Thesis Advisor	Smit, R.A., Bruggen, G.H. van
Persistent URL	hdl.handle.net/2105/24125
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	El Bouazati, A. (2009, December 18). Using social networking and Web 2.0 for CRM to facilitate customer engagement: Social CRM : an explorative study of the fast moving consumer goods and Telco industries. Business Information Management. Retrieved from http://hdl.handle.net/2105/24125

Using social networking and Web 2.0 for CRM to facilitate customer engagement