Using social networking and Web 2.0 for CRM to facilitate customer engagement: Social CRM : an explorative study of the fast moving consumer goods and Telco industries

Additional Metadata
Thesis Advisor	Smit, R.A., Bruggen, G.H. van
Persistent URL	hdl.handle.net/2105/24125
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	El Bouazati, A. (2009). Using social networking and Web 2.0 for CRM to facilitate customer engagement: Social CRM : an explorative study of the fast moving consumer goods and Telco industries. In Business Information Management.http://hdl.handle.net/2105/24125

Using social networking and Web 2.0 for CRM to facilitate customer engagement