2009-12-18
Using social networking and Web 2.0 for CRM to facilitate customer engagement
Publication
Publication
Social CRM : an explorative study of the fast moving consumer goods and Telco industries
Additional Metadata | |
---|---|
Smit, R.A., Bruggen, G.H. van | |
hdl.handle.net/2105/24125 | |
Business Information Management | |
Organisation | Rotterdam School of Management |
El Bouazati, A. (2009, December 18). Using social networking and Web 2.0 for CRM to facilitate customer engagement. Business Information Management. Retrieved from http://hdl.handle.net/2105/24125
|