Tackling the transition from push to pull strategy: A case study on service innovation

Additional Metadata
Keywords	Groupon, Service innovation, Push strategy, Pull strategy, Case study
Thesis Advisor	Beije, P.R., Dittrich, K.
Persistent URL	hdl.handle.net/2105/24160
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Michel, M.B. (2014, August 31). Tackling the transition from push to pull strategy: A case study on service innovation. Management of Innovation. Retrieved from http://hdl.handle.net/2105/24160

Tackling the transition from push to pull strategy