Tackling the transition from push to pull strategy: A case study on service innovation

Additional Metadata
Keywords	Groupon, Service innovation, Push strategy, Pull strategy, Case study
Thesis Advisor	Beije, P.R., Dittrich, K.
Persistent URL	hdl.handle.net/2105/24160
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Michel, M.B. (2014). Tackling the transition from push to pull strategy: A case study on service innovation. In Management of Innovation.http://hdl.handle.net/2105/24160

Tackling the transition from push to pull strategy