2012-09-19
The role of nostalgia in manipulating brand preferences
Publication
Publication
An innovative approach to commercials
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Dittrich, K., Rietdijk, W.J.R. | |
hdl.handle.net/2105/24371 | |
Management of Innovation | |
Organisation | Rotterdam School of Management |
Ruiter, B.C.A. de. (2012, September 19). The role of nostalgia in manipulating brand preferences. Management of Innovation. Retrieved from http://hdl.handle.net/2105/24371
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