The role of nostalgia in manipulating brand preferences: An innovative approach to commercials

Additional Metadata
Keywords	Nostalgia, Purchase intention, Scepticism, Emotions, Music, Commercials
Thesis Advisor	Dittrich, K., Rietdijk, W.J.R.
Persistent URL	hdl.handle.net/2105/24371
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ruiter, B.C.A. de. (2012, September 19). The role of nostalgia in manipulating brand preferences: An innovative approach to commercials. Management of Innovation. Retrieved from http://hdl.handle.net/2105/24371

The role of nostalgia in manipulating brand preferences