The role of nostalgia in manipulating brand preferences: An innovative approach to commercials

Additional Metadata
Keywords	Nostalgia, Purchase intention, Scepticism, Emotions, Music, Commercials
Thesis Advisor	Dittrich, K., Rietdijk, W.J.R.
Persistent URL	hdl.handle.net/2105/24371
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ruiter, B.C.A. de. (2012). The role of nostalgia in manipulating brand preferences: An innovative approach to commercials. In Management of Innovation.http://hdl.handle.net/2105/24371

The role of nostalgia in manipulating brand preferences