2009-12-14
Customer involvement during the new product development process at a fast moving consumer good company
Publication
Publication
The lead user method & online toolkits for user innovation at Danone
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Barkema, H.G., Otten, J.A. | |
hdl.handle.net/2105/24755 | |
Management of Innovation | |
Organisation | Rotterdam School of Management |
Willems, S. (2009, December 14). Customer involvement during the new product development process at a fast moving consumer good company. Management of Innovation. Retrieved from http://hdl.handle.net/2105/24755
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