Customer involvement during the new product development process at a fast moving consumer good company: The lead user method & online toolkits for user innovation at Danone

Additional Metadata
Thesis Advisor	Barkema, H.G., Otten, J.A.
Persistent URL	hdl.handle.net/2105/24755
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Willems, S. (2009, December 14). Customer involvement during the new product development process at a fast moving consumer good company: The lead user method & online toolkits for user innovation at Danone. Management of Innovation. Retrieved from http://hdl.handle.net/2105/24755

Customer involvement during the new product development process at a fast moving consumer good company