Customer involvement during the new product development process at a fast moving consumer good company: The lead user method & online toolkits for user innovation at Danone

Additional Metadata
Thesis Advisor	Barkema, H.G., Otten, J.A.
Persistent URL	hdl.handle.net/2105/24755
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Willems, S. (2009). Customer involvement during the new product development process at a fast moving consumer good company: The lead user method & online toolkits for user innovation at Danone. In Management of Innovation.http://hdl.handle.net/2105/24755

Customer involvement during the new product development process at a fast moving consumer good company