The influence of marketing communications on the dominance of standards

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Keywords	Dominance, Standards, Marketing communications, Standardisation, Innovation, Consortia
Thesis Advisor	Vries, H.J. de, Bode, B.
Persistent URL	hdl.handle.net/2105/24798
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Argam, N. (2011, March 30). The influence of marketing communications on the dominance of standards. Management of Innovation. Retrieved from http://hdl.handle.net/2105/24798

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