The influence of marketing communications on the dominance of standards

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Keywords	Dominance, Standards, Marketing communications, Standardisation, Innovation, Consortia
Thesis Advisor	Vries, H.J. de, Bode, B.
Persistent URL	hdl.handle.net/2105/24798
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Argam, N. (2011). The influence of marketing communications on the dominance of standards. In Management of Innovation.http://hdl.handle.net/2105/24798

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