Online advertisement performance: The vital role of individuals’ psyche

Additional Metadata
Keywords	Online advertising, Sponsored search, Likelihood model
Thesis Advisor	Li, T., Emami Namini, J.
Persistent URL	hdl.handle.net/2105/25022
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ben Moshe, G. (2011, June 30). Online advertisement performance: The vital role of individuals’ psyche. Business Information Management. Retrieved from http://hdl.handle.net/2105/25022

Online advertisement performance