Online advertisement performance: The vital role of individuals’ psyche

Additional Metadata
Keywords	Online advertising, Sponsored search, Likelihood model
Thesis Advisor	Li, T., Emami Namini, J.
Persistent URL	hdl.handle.net/2105/25022
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ben Moshe, G. (2011). Online advertisement performance: The vital role of individuals’ psyche. In Business Information Management.http://hdl.handle.net/2105/25022

Online advertisement performance