The effect of brand familiarity on the adoption of new products

Additional Metadata
Keywords	Brand familiarity, Brands, Brand attitude, Technology adoption, E-reader
Thesis Advisor	Everdingen, Y.M. van, MEd, N.L.
Persistent URL	hdl.handle.net/2105/25051
Series	General Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Oosterbaan, C.M. (2014, April 2). The effect of brand familiarity on the adoption of new products. General Management. Retrieved from http://hdl.handle.net/2105/25051

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