The effect of brand familiarity on the adoption of new products

Additional Metadata
Keywords	Brand familiarity, Brands, Brand attitude, Technology adoption, E-reader
Thesis Advisor	Everdingen, Y.M. van, MEd, N.L.
Persistent URL	hdl.handle.net/2105/25051
Series	General Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Oosterbaan, C.M. (2014). The effect of brand familiarity on the adoption of new products. In General Management.http://hdl.handle.net/2105/25051

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