Reviewing consumer reviews: Introducing the role of the reviewer

Additional Metadata
Keywords	Consumer reviews, Word of mouth (WOM), Credibility, Trust, Reviewer identity
Thesis Advisor	Fuchs, C., Li, T.
Persistent URL	hdl.handle.net/2105/25057
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Steinbrenner, P. (2013, September 16). Reviewing consumer reviews: Introducing the role of the reviewer. International Management CEMS. Retrieved from http://hdl.handle.net/2105/25057

Reviewing consumer reviews