2011-03-30
Do generic strategies lead to superior performance?
Publication
Publication
An empirical study testing the operational and market performance superiority of firms following a generic strategy
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Rosellon, M.A., Mertens, G.M.H. | |
hdl.handle.net/2105/25107 | |
Finance & Investments | |
Organisation | Rotterdam School of Management |
Aharoni, I.I. (2011, March 30). Do generic strategies lead to superior performance?. Finance & Investments. Retrieved from http://hdl.handle.net/2105/25107
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