2011-06-24
Communicating to ethnic minority consumers with culturally embedded ads
Publication
Publication
The effect of oppositional and compatible cultural identities
Additional Metadata | |
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Puntoni, S., Houwelingen, G.G. van | |
hdl.handle.net/2105/25132 | |
Strategic Management | |
Organisation | Rotterdam School of Management |
Chan, S.W. (2011, June 24). Communicating to ethnic minority consumers with culturally embedded ads. Strategic Management. Retrieved from http://hdl.handle.net/2105/25132
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