Communicating to ethnic minority consumers with culturally embedded ads: The effect of oppositional and compatible cultural identities

Additional Metadata
Keywords	Advertising, Ethnic minorities, Cultural identity
Thesis Advisor	Puntoni, S., Houwelingen, G.G. van
Persistent URL	hdl.handle.net/2105/25132
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chan, S.W. (2011, June 24). Communicating to ethnic minority consumers with culturally embedded ads: The effect of oppositional and compatible cultural identities. Strategic Management. Retrieved from http://hdl.handle.net/2105/25132

Communicating to ethnic minority consumers with culturally embedded ads