Benefitting from customer discontent: The motivational effects of testimonials from satisfied versus dissatisfied customers

Additional Metadata
Keywords	Motivation, Performance, Customer feedback, Sales
Thesis Advisor	Dietz, H.M.S., Knippenberg, D.L. van
Persistent URL	hdl.handle.net/2105/25423
Series	Human Resource Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kooloos, E.J. (2011, September 26). Benefitting from customer discontent: The motivational effects of testimonials from satisfied versus dissatisfied customers. Human Resource Management. Retrieved from http://hdl.handle.net/2105/25423

Benefitting from customer discontent