What factors influence the customer lifetime value for an online retailer?

Additional Metadata
Keywords	Consumer characteristics, Online shopping, Retail industry/market/sector, Customer lifetime value, BG/NBD model
Thesis Advisor	Koppius, O.R., Ataman, M.B.
Persistent URL	hdl.handle.net/2105/25595
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Cornelis, E.E. (2011, March 16). What factors influence the customer lifetime value for an online retailer?. Business Information Management. Retrieved from http://hdl.handle.net/2105/25595

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