Self-benefit versus other-benefit marketing appeals

Additional Metadata
Thesis Advisor	Berchicci, L., Puntoni, S.
Persistent URL	hdl.handle.net/2105/25643
Series	Entrepreneurship & New Business Venturing
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jansen, A.B.B. (2009, December 17). Self-benefit versus other-benefit marketing appeals. Entrepreneurship & New Business Venturing. Retrieved from http://hdl.handle.net/2105/25643

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