Self-benefit versus other-benefit marketing appeals: Their effectiveness in promoting green products by environmental entrepreneurs

Additional Metadata
Thesis Advisor	Berchicci, L., Puntoni, S.
Persistent URL	hdl.handle.net/2105/25643
Series	Entrepreneurship & New Business Venturing
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jansen, A.B.B. (2009). Self-benefit versus other-benefit marketing appeals: Their effectiveness in promoting green products by environmental entrepreneurs. In Entrepreneurship & New Business Venturing.http://hdl.handle.net/2105/25643

Self-benefit versus other-benefit marketing appeals