2010-02-17
How far can a brand stretch and still stick?
Publication
Publication
Brand extension dilemma in industrial adhesives
Additional Metadata | |
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Rekom, J. van, Rijsdijk, S.A. | |
hdl.handle.net/2105/25687 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Sabeva, M.V. (2010, February 17). How far can a brand stretch and still stick?. International Management CEMS. Retrieved from http://hdl.handle.net/2105/25687
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