How far can a brand stretch and still stick?: Brand extension dilemma in industrial adhesives

Additional Metadata
Thesis Advisor	Rekom, J. van, Rijsdijk, S.A.
Persistent URL	hdl.handle.net/2105/25687
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sabeva, M.V. (2010, February 17). How far can a brand stretch and still stick?: Brand extension dilemma in industrial adhesives. International Management CEMS. Retrieved from http://hdl.handle.net/2105/25687

How far can a brand stretch and still stick?