How far can a brand stretch and still stick?: Brand extension dilemma in industrial adhesives

Additional Metadata
Thesis Advisor	Rekom, J. van, Rijsdijk, S.A.
Persistent URL	hdl.handle.net/2105/25687
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sabeva, M.V. (2010). How far can a brand stretch and still stick?: Brand extension dilemma in industrial adhesives. In International Management CEMS.http://hdl.handle.net/2105/25687

How far can a brand stretch and still stick?