Brand value announcements and the associated stock market reaction: An event study analysis

Additional Metadata
Keywords	Event study, Intangibles, Brand value, Firm value
Thesis Advisor	Porras Prado, M., Ataman, M.B.
Persistent URL	hdl.handle.net/2105/25700
Series	Finance & Investments
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fedulova, O. (2010, September 30). Brand value announcements and the associated stock market reaction: An event study analysis. Finance & Investments. Retrieved from http://hdl.handle.net/2105/25700

Brand value announcements and the associated stock market reaction