Mass customization for Unilever: An exploration towards the definition of a flexible platform strategy and its key success factors

Additional Metadata
Keywords	Mass customisation, Key success factors, Standardisation, Differentiation, Platform strategy, Postponement
Thesis Advisor	Ende, J.C.M. van den, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/25781
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jong, G.A.M. de. (2011). Mass customization for Unilever: An exploration towards the definition of a flexible platform strategy and its key success factors. In Management of Innovation.http://hdl.handle.net/2105/25781

Mass customization for Unilever