Brand equity valuation and company performance: Assessing the association between brand equity estimates and company performance of the world’s most renowned brands

Additional Metadata
Keywords	Brand equity, Performance, Valuation, BrandZ, Interbrand
Thesis Advisor	Verbeeten, F.H.M., Roscovan, V.
Persistent URL	hdl.handle.net/2105/25792
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lely, R.J.W. van der. (2012, March 8). Brand equity valuation and company performance: Assessing the association between brand equity estimates and company performance of the world’s most renowned brands. International Management CEMS. Retrieved from http://hdl.handle.net/2105/25792

Brand equity valuation and company performance