2012-03-08
Brand equity valuation and company performance
Publication
Publication
Assessing the association between brand equity estimates and company performance of the world’s most renowned brands
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Verbeeten, F.H.M., Roscovan, V. | |
hdl.handle.net/2105/25792 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Lely, R.J.W. van der. (2012, March 8). Brand equity valuation and company performance. International Management CEMS. Retrieved from http://hdl.handle.net/2105/25792
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