2010-06-25
The downsides to sponsorship: do football fans have an aversion to the sponsors of their rivals?
Publication
Publication
the influence of team identification on sponsorship effectiveness
Additional Metadata | |
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Everdingen, Y.M. van, Koppius, O.R. | |
hdl.handle.net/2105/25811 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Hersevoort, M. (2010, June 25). The downsides to sponsorship: do football fans have an aversion to the sponsors of their rivals?. International Management CEMS. Retrieved from http://hdl.handle.net/2105/25811
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