The downsides to sponsorship: do football fans have an aversion to the sponsors of their rivals?: the influence of team identification on sponsorship effectiveness

Additional Metadata
Keywords	Sponsorship, Rivalry, Identification, Balance theory, Football
Thesis Advisor	Everdingen, Y.M. van, Koppius, O.R.
Persistent URL	hdl.handle.net/2105/25811
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hersevoort, M. (2010, June 25). The downsides to sponsorship: do football fans have an aversion to the sponsors of their rivals?: the influence of team identification on sponsorship effectiveness. International Management CEMS. Retrieved from http://hdl.handle.net/2105/25811

The downsides to sponsorship: do football fans have an aversion to the sponsors of their rivals?