The downsides to sponsorship: do football fans have an aversion to the sponsors of their rivals?: the influence of team identification on sponsorship effectiveness

Additional Metadata
Keywords	Sponsorship, Rivalry, Identification, Balance theory, Football
Thesis Advisor	Everdingen, Y.M. van, Koppius, O.R.
Persistent URL	hdl.handle.net/2105/25811
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hersevoort, M. (2010). The downsides to sponsorship: do football fans have an aversion to the sponsors of their rivals?: the influence of team identification on sponsorship effectiveness. In International Management CEMS.http://hdl.handle.net/2105/25811

The downsides to sponsorship: do football fans have an aversion to the sponsors of their rivals?