Contemporary luxury brands: balance between profitability and exclusivity: affluent consumer perspectives on the democratization of luxury

Additional Metadata
Keywords	Marketing, Branding, Luxury goods, Experiments
Thesis Advisor	Ataman, M.B., Reinmoller, P.
Persistent URL	hdl.handle.net/2105/25812
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Charovatova, K.A. (2010, June 17). Contemporary luxury brands: balance between profitability and exclusivity: affluent consumer perspectives on the democratization of luxury. International Management CEMS. Retrieved from http://hdl.handle.net/2105/25812

Contemporary luxury brands: balance between profitability and exclusivity