Contemporary luxury brands: balance between profitability and exclusivity: affluent consumer perspectives on the democratization of luxury

Additional Metadata
Keywords	Marketing, Branding, Luxury goods, Experiments
Thesis Advisor	Ataman, M.B., Reinmoller, P.
Persistent URL	hdl.handle.net/2105/25812
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Charovatova, K.A. (2010). Contemporary luxury brands: balance between profitability and exclusivity: affluent consumer perspectives on the democratization of luxury. In International Management CEMS.http://hdl.handle.net/2105/25812

Contemporary luxury brands: balance between profitability and exclusivity