Explaining satisfaction drivers of concept testing research projects: How should market research agencies change their service?

Additional Metadata
Keywords	Market research agency industry/market/sector, Service
Thesis Advisor	Rijsdijk, S.A., Rekom, J. van
Persistent URL	hdl.handle.net/2105/26014
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Katan, N. (2011, June 29). Explaining satisfaction drivers of concept testing research projects: How should market research agencies change their service?. Management of Innovation. Retrieved from http://hdl.handle.net/2105/26014

Explaining satisfaction drivers of concept testing research projects