Explaining satisfaction drivers of concept testing research projects: How should market research agencies change their service?

Additional Metadata
Keywords	Market research agency industry/market/sector, Service
Thesis Advisor	Rijsdijk, S.A., Rekom, J. van
Persistent URL	hdl.handle.net/2105/26014
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Katan, N. (2011). Explaining satisfaction drivers of concept testing research projects: How should market research agencies change their service?. In Management of Innovation.http://hdl.handle.net/2105/26014

Explaining satisfaction drivers of concept testing research projects