Heineken: the power and value of Dutch retailers: developing a discount model in the beer market

Additional Metadata
Keywords	Retail industry/market/sector, Discount model, Consolidation, Bargaining power, Pricing strategy
Thesis Advisor	Boons, A.N.A.M., Szymanowski, M.
Persistent URL	hdl.handle.net/2105/26193
Series	Finance & Investments
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Crol, C.V. (2010, June 10). Heineken: the power and value of Dutch retailers: developing a discount model in the beer market. Finance & Investments. Retrieved from http://hdl.handle.net/2105/26193

Heineken: the power and value of Dutch retailers