The effects of co-branding on firm value: A quantitative research

Additional Metadata
Keywords	Co branding, Shareholder value, Value, Event study, Preannouncements
Thesis Advisor	Ataman, M.B., Wijk, R.A.J.L. van
Persistent URL	hdl.handle.net/2105/26415
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schuerman, M.L. (2010, September 17). The effects of co-branding on firm value: A quantitative research. International Management CEMS. Retrieved from http://hdl.handle.net/2105/26415

The effects of co-branding on firm value