The effects of co-branding on firm value: A quantitative research

Additional Metadata
Keywords	Co branding, Shareholder value, Value, Event study, Preannouncements
Thesis Advisor	Ataman, M.B., Wijk, R.A.J.L. van
Persistent URL	hdl.handle.net/2105/26415
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schuerman, M.L. (2010). The effects of co-branding on firm value: A quantitative research. In International Management CEMS.http://hdl.handle.net/2105/26415

The effects of co-branding on firm value