2010-09-03
What really makes consumers loyal?
Publication
Publication
A case study of the Optimel Eurosparen loyalty program
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, , , , , | |
Verlegh, P.W.J., Tims, B. | |
hdl.handle.net/2105/26492 | |
Finance & Investments | |
Organisation | Rotterdam School of Management |
Brix, A.V.B. (2010, September 3). What really makes consumers loyal?. Finance & Investments. Retrieved from http://hdl.handle.net/2105/26492
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