What really makes consumers loyal?: A case study of the Optimel Eurosparen loyalty program

Additional Metadata
Keywords	Affective commitment, Calculative commitment, Brand loyalty, Loyalty programs, Word of mouth (WOM), Consumer behaviour
Thesis Advisor	Verlegh, P.W.J., Tims, B.
Persistent URL	hdl.handle.net/2105/26492
Series	Finance & Investments
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Brix, A.V.B. (2010, September 3). What really makes consumers loyal?: A case study of the Optimel Eurosparen loyalty program. Finance & Investments. Retrieved from http://hdl.handle.net/2105/26492

What really makes consumers loyal?