The effect of a person’s lifestyle on local or global brand purchase intention

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Keywords	Global brands, Local brands, Branding, Lifestyle, Consumer behavior, Segmentation
Thesis Advisor	Everdingen, Y.M. van, Stam, D.A.
Persistent URL	hdl.handle.net/2105/26501
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Besseling, J.P.M. (2010, September 23). The effect of a person’s lifestyle on local or global brand purchase intention. International Management CEMS. Retrieved from http://hdl.handle.net/2105/26501

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