The effect of a person’s lifestyle on local or global brand purchase intention

Additional Metadata
Keywords	Global brands, Local brands, Branding, Lifestyle, Consumer behavior, Segmentation
Thesis Advisor	Everdingen, Y.M. van, Stam, D.A.
Persistent URL	hdl.handle.net/2105/26501
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Besseling, J.P.M. (2010). The effect of a person’s lifestyle on local or global brand purchase intention. In International Management CEMS.http://hdl.handle.net/2105/26501

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