Improving forecast accuracy at Diageo: Does providing judgmental forecast improve the forecast accuracy?

Additional Metadata
Keywords	Diageo, Forecasting, Accuracy
Thesis Advisor	Dalen, J. van, Kuik, R.
Persistent URL	hdl.handle.net/2105/26504
Series	Supply Chain Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Batista, T. (2012). Improving forecast accuracy at Diageo: Does providing judgmental forecast improve the forecast accuracy?. In Supply Chain Management.http://hdl.handle.net/2105/26504

Improving forecast accuracy at Diageo