2012-09-19
The role of trust in the adoption of mobile marketing in Hong Kong
Publication
Publication
| Additional Metadata | |
|---|---|
| , , | |
| Giessner, S.R., Ataman, M.B. | |
| hdl.handle.net/2105/26630 | |
| Chinese Economy and Business | |
| Organisation | Rotterdam School of Management |
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Tang, S.F.M. (2012, September 19). The role of trust in the adoption of mobile marketing in Hong Kong. Chinese Economy and Business. Retrieved from http://hdl.handle.net/2105/26630 |
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