The role of trust in the adoption of mobile marketing in Hong Kong

Additional Metadata
Keywords	Hong Kong, Trust, Mobile marketing
Thesis Advisor	Giessner, S.R., Ataman, M.B.
Persistent URL	hdl.handle.net/2105/26630
Series	Chinese Economy and Business
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tang, S.F.M. (2012). The role of trust in the adoption of mobile marketing in Hong Kong. In Chinese Economy and Business.http://hdl.handle.net/2105/26630

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