The causal effects on customer retention for CLV quantification in non-contractual settings: A meta-analysis

Additional Metadata
Keywords	Customer retention, Customer lifetime value, Customer profitability analysis, Meta analysis
Thesis Advisor	Boons, A.N.A.M., Verlegh, P.W.J.
Persistent URL	hdl.handle.net/2105/26684
Series	Accounting & Control
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lim, D.Y. (2010). The causal effects on customer retention for CLV quantification in non-contractual settings: A meta-analysis. In Accounting & Control.http://hdl.handle.net/2105/26684

The causal effects on customer retention for CLV quantification in non-contractual settings