The predictive ability of external brand value rankings

Additional Metadata
Keywords	Performance measures, Intangibles, Brand equity, Predictive ability
Thesis Advisor	Verbeeten, F.H.M., Verlegh, P.W.J.
Persistent URL	hdl.handle.net/2105/26712
Series	Accounting & Control
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vlekkert, F.D. van den. (2010). The predictive ability of external brand value rankings. In Accounting & Control.http://hdl.handle.net/2105/26712

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