The importance of a name: To change or not to change, that is the question!

Additional Metadata
Keywords	Mergers and acquisitions (M&A), Name change, Image, Drivers
Thesis Advisor	Roosenboom, P.G.J., Vrande, V.J.A. van de
Persistent URL	hdl.handle.net/2105/26787
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verhagen, K. (2010, September 27). The importance of a name: To change or not to change, that is the question!. Strategic Management. Retrieved from http://hdl.handle.net/2105/26787

The importance of a name