Predicting perishable product promotions at PLUS: Developing a decision calculus to support category management at PLUS Retail B.V. in predicting promotional lift

Additional Metadata
Keywords	Promotion, Plus retail, Forecasting, Category management
Thesis Advisor	Berchicci, L., Ataman, M.B.
Persistent URL	hdl.handle.net/2105/26803
Series	Entrepreneurship & New Business Venturing
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	IJzerman, R. (2012). Predicting perishable product promotions at PLUS: Developing a decision calculus to support category management at PLUS Retail B.V. in predicting promotional lift. In Entrepreneurship & New Business Venturing.http://hdl.handle.net/2105/26803

Predicting perishable product promotions at PLUS