2012-09-24
Predicting perishable product promotions at PLUS
Publication
Publication
Developing a decision calculus to support category management at PLUS Retail B.V. in predicting promotional lift
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Berchicci, L., Ataman, M.B. | |
hdl.handle.net/2105/26803 | |
Entrepreneurship & New Business Venturing | |
Organisation | Rotterdam School of Management |
IJzerman, R. (2012, September 24). Predicting perishable product promotions at PLUS. Entrepreneurship & New Business Venturing. Retrieved from http://hdl.handle.net/2105/26803
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