2009-12-10
Acquiring a brand with an opposite brand image
Publication
Publication
The effect on attitudes towards the brands and the role of brand personality and processing associative information
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Nadolska, A.M., Ataman, M.B. | |
hdl.handle.net/2105/26861 | |
Strategic Management | |
Organisation | Rotterdam School of Management |
Roepnarain, A.V. (2009, December 10). Acquiring a brand with an opposite brand image. Strategic Management. Retrieved from http://hdl.handle.net/2105/26861
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