Acquiring a brand with an opposite brand image: The effect on attitudes towards the brands and the role of brand personality and processing associative information

Additional Metadata
Keywords	Acquisitions, Brand image, Brand personality, Association
Thesis Advisor	Nadolska, A.M., Ataman, M.B.
Persistent URL	hdl.handle.net/2105/26861
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Roepnarain, A.V. (2009). Acquiring a brand with an opposite brand image: The effect on attitudes towards the brands and the role of brand personality and processing associative information. In Strategic Management.http://hdl.handle.net/2105/26861

Acquiring a brand with an opposite brand image