A currency for digital out of home: Making DOOH advertising measurable and accountable

Additional Metadata
Thesis Advisor	Puntoni, S., Scheepers, A.W.A.
Persistent URL	hdl.handle.net/2105/27122
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Buskop, A. (2010, March 26). A currency for digital out of home: Making DOOH advertising measurable and accountable. International Management CEMS. Retrieved from http://hdl.handle.net/2105/27122

A currency for digital out of home