A currency for digital out of home: Making DOOH advertising measurable and accountable

Additional Metadata
Thesis Advisor	Puntoni, S., Scheepers, A.W.A.
Persistent URL	hdl.handle.net/2105/27122
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Buskop, A. (2010). A currency for digital out of home: Making DOOH advertising measurable and accountable. In International Management CEMS.http://hdl.handle.net/2105/27122

A currency for digital out of home