The impact of premium private label brand image on consumers’ evaluation of retailer image: an analysis in the German grocery retail market

Additional Metadata
Keywords	Private labels, Image, Retail industry/market/sector, Grocery industry/market/sector, Germany, Brands, Store brands
Thesis Advisor	Everdingen, Y.M. van, Reinmoller, P.
Persistent URL	hdl.handle.net/2105/30106
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ditzel, A. (2015, February 27). The impact of premium private label brand image on consumers’ evaluation of retailer image: an analysis in the German grocery retail market. International Management CEMS. Retrieved from http://hdl.handle.net/2105/30106

The impact of premium private label brand image on consumers’ evaluation of retailer image