The impact of premium private label brand image on consumers’ evaluation of retailer image: an analysis in the German grocery retail market

Additional Metadata
Keywords	Private labels, Image, Retail industry/market/sector, Grocery industry/market/sector, Germany, Brands, Store brands
Thesis Advisor	Everdingen, Y.M. van, Reinmoller, P.
Persistent URL	hdl.handle.net/2105/30106
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ditzel, A. (2015). The impact of premium private label brand image on consumers’ evaluation of retailer image: an analysis in the German grocery retail market. In International Management CEMS.http://hdl.handle.net/2105/30106

The impact of premium private label brand image on consumers’ evaluation of retailer image