Media multitasking: the online traffic effect of television advertisement

Additional Metadata
Keywords	Search engines, Spillover, Television (TV), Advertising
Thesis Advisor	Boons, M., Dalen, J. van
Persistent URL	hdl.handle.net/2105/30381
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Scheltema, A.J.E. (2015, May 13). Media multitasking: the online traffic effect of television advertisement. Master in Management. Retrieved from http://hdl.handle.net/2105/30381

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