Location choice and Business performance of Design Entrepreneurs

The purpose of this research is to study the locational behaviors of design entrepreneurs and their level of business success. It analyzed the possible factors that may influence on design entrepreneurs’ location decisions, and the possible location (creative centered area) and other advantages that play a role in upgrading the performance of design businesses. On the basis of a questionnaire, conclusions have been reached that: For a design entrepreneur who considers tolerance level, or urban amenity factors important, he has larger possibilities to locate his business in a creative centered area. Evidence proves that large share of gay population, artist population, and foreign-born group indeed attract design business to locate in the city. Next to that, design entrepreneurs are attracted to places with large amount of cafes, and they avoid cities with higher crime rate. For design companies which is located in a creative centered area, and if the founder has more experience of being an entrepreneur, the company will have higher chance in achieving an above average business performance. To accelerate business success, the design entrepreneur could also grow his entrepreneurial experience, his company’s age, and expand the employment level of the company.