Predicting customer lifetime value for an online retailer

Additional Metadata
Keywords	Customer lifetime value, Ecommerce, Data mining, Predictive analytics, Retail industry/market/sector
Thesis Advisor	Boons, M., Koppius, O.R.
Persistent URL	hdl.handle.net/2105/30568
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sterk, E.A.W. (2015). Predicting customer lifetime value for an online retailer. In Business Information Management.http://hdl.handle.net/2105/30568

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