The effect of product benefits, persuasion cues and image color on ad effectiveness in a social network environment

Additional Metadata
Keywords	Advertising, Persuasion, Click through rate, Effectiveness, Image, Social networks
Thesis Advisor	Tsekouras, D., Frick, T.W.
Persistent URL	hdl.handle.net/2105/30668
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Weekers, L.M. (2015, July 8). The effect of product benefits, persuasion cues and image color on ad effectiveness in a social network environment. Business Information Management. Retrieved from http://hdl.handle.net/2105/30668

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