The effect of product benefits, persuasion cues and image color on ad effectiveness in a social network environment

Additional Metadata
Keywords	Advertising, Persuasion, Click through rate, Effectiveness, Image, Social networks
Thesis Advisor	Tsekouras, D., Frick, T.W.
Persistent URL	hdl.handle.net/2105/30668
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Weekers, L.M. (2015). The effect of product benefits, persuasion cues and image color on ad effectiveness in a social network environment. In Business Information Management.http://hdl.handle.net/2105/30668

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